Online Marketing Resources

An important online business strategy is to undertake email marketing. Increase web traffic and sales with this guide

Email marketing proves to be a very effective method on conducting online marketing, in terms of both cost and performance. Although it almost certainly should be conducted by your organisation, there are a number of other online marketing techniques which should be implemented in conjunction with email marketing:

• First analyse your business and website, get an Internet marketing plan
• Conduct search engine optimisation on your website, for better placement in search engines
• Undertake reciprocal linking strategies
• Build mini-sites / micro-sites to maximise online exposure
• Trial pay per click campaigns on major search engines
• Set up a referral affiliate marketing scheme
• Monitor and promote your business in newsgroups and chatrooms
• Most importantly, take advantage of free marketing advice

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