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Running an Email Marketing Campaign
An important online business strategy is to undertake email marketing. Increase web traffic and sales with this guide
Who to Email
There are two ways in which it is possible to go about email marketing which revolve around who you target. You can either a) use other peoples lists, or b) use your own list.
Often you have to pay to use other peoples lists, where effectively you are paying them to include your advertisement in your newsletter. As you do not own the list and have to pay each time, using other peoples list is not as good as having your own, but as it takes time to build your own, using other peoples lists is certainly worth a trial in the interim (if it proves to be very profitable you can keep doing it).
Having your own list enables you to send email messages to customers (potential and current) for free, as you are sending your own email, this also helps build your relationship with customers too.
To build your list (your customer database) you will need to advertise your newsletter on your site, entice people to sign up by offering a discount for subscribers. Your advertisement should contain a form, which people can fill in, include their name as well as their email address so you can personalise your messages to them, but don't expect them to fill in lots of irrelevant information about themselves straight off (keep it quick and simple). Try and gain subscribers offline as well as on, advertise your free newsletter on promotional materials.
When sending email it is important that you have the consent of the customer (that they have signed up and agreed to receiving the email), keep a record of how and when people sign up for your newsletter. If you have an existing relationship (ie they are a current customer), it should be fine to send them an email asking if they'd like to join your newsletter.
Constructing your email
To comply with UK Law, clearly identify yourself on your email so recipients
know who has sent them the email....
Register
for more information on constructing your email
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