Email Marketing Advice

An important online business strategy is to undertake email marketing.
Increase web traffic and sales with this guide

What is Email Marketing?

Email marketing is a form of direct marketing conducted over the Internet, where electronic mail is sent to potential customers (or current customers) with the intention of encouraging more business.

Email marketing differs from spam, as email marketing messages are sent only to recipients who have already given their permission to receive these messages, conversely spam is characterised by being unsolicited.

Why do Email Marketing?

• Email is popular - it is the most widely used application the Internet
• Email marketing is cheap - the cost of an email is substantially less than a traditionally posted letter (snail mail)
• Email marketing is fast - email marketing campaigns can be executed in hours, results can be seen the same day
• Email marketing has better conversion rates - email marketing has proven to yield better conversion rates than snail mail or other online marketing methods
• Email marketing can be tracked - easy to measure a response rates and monitor campaign performance
• Email marketing can be targeted - sending customised emails to different market segments and personalisation is possible.

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